VIP Signup - Discounts and More

Mitchell's Market, founded by EC Mitchell in 1929, emerged as a significant enterprise during the challenging times of the Great Depression.

In the midst of the Great Depression, the economic climate was dire, with high unemployment rates and widespread financial struggles. However, entrepreneurs with innovative ideas and determination often found ways to overcome adversity and create opportunities.

EC Mitchell, recognized the need for affordable and accessible groceries for the struggling population and seized this opportunity. In 1929, he decided to establish Mitchell's Market, a neighborhood grocery store that catered to the local community's needs.

Starting a business during such a difficult period required resourcefulness and careful planning. EC began by sourcing products directly from local farmers and suppliers, enabling him to offer quality products at competitive prices. By establishing personal relationships with these vendors, he could negotiate favorable terms, ensuring a consistent supply of goods.

To minimize operating costs, EC Mitchell chose a small storefront. This allowed him to keep expenses low while still providing essential groceries to the community. EC employed a small team of dedicated staff members who shared his vision and were willing to work hard during tough times.

To attract customers, EC Mitchell implemented various strategies. He emphasized competitive pricing, introduced promotional discounts, and offered credit options for customers facing financial hardship. Building trust and fostering a sense of community was essential to the store's success, so he went the extra mile to provide personalized service and support to his customers.

Over time, Mitchell's Market gained a reputation as a reliable and affordable source of groceries. The store's commitment to the local community and its ability to adapt to the challenging economic conditions of the Great Depression solidified its position as a trusted neighborhood institution.